Message from Founder:
In an effort to give back, 15% of our January sales will be donated to families in Altadena, CA, affected by the Eaton fire.
Being one of nine siblings, born and raised in Altadena and Pasadena, CA, with a husband also from Altadena, my heart is broken as I try to process the devastation caused by the Eaton and Palisades fires. These fires have taken so much from the people I love, and the thought of how much of my childhood—and the shared memories of our community—has been lost is truly gut-wrenching. My heart aches deeply for the lives and homes destroyed, as well as the immense time and resources it will take to rebuild our beloved community. I know many of us share the guilt of feeling like we haven’t done enough to prevent or support during this time. But I want to remind you that every contribution—whether it’s a call to check in, sharing resources, volunteering, or offering financial support—truly makes a difference.
In particular, I want to bring attention to the rich Black history in Altadena and the disproportionate impact the Eaton fire has had on Black families in the area. Below, you’ll find more information on this history, ways to support affected families, and additional resources to aid in our community’s recovery.
Thank you for your compassion and support during this incredibly difficult time.
Sending hugs,
Rebekah
Black History in Altadena, CA
Altadena, California, holds a unique and rich history as a hub for African Americans. Below is an overview of the migration of Black families to Altadena and their involvement in the community's growth and ownership.
Migration and Settlement
During the Great Migration (1910s–1970s), African Americans left the South to escape racism and pursue better opportunities. Due to redlining in neighboring cities like Pasadena, many Black families sought refuge and hope in Altadena, where they could purchase land and establish a place to call home. By the 1920s and 1930s, African Americans were building a strong and vibrant community in the area. Landmark rulings, such as Shelley v. Kraemer in 1948, eventually dismantled restrictive covenants, opening the door for even more Black families to settle in Altadena.
Community Contributions
African American families played a vital role in Altadena’s growth by establishing businesses, schools, and civic organizations. Local churches, like the Metropolitan Baptist Church, served as community hubs for activism and support. Black residents also founded chapters of national organizations like the NAACP to promote civil rights and education.
Altadena as a Black Middle-Class Enclave
By the 1950s, Altadena had become a middle-class Black community, known for its spacious homes, quality schools, and family-friendly atmosphere. The area also attracted notable figures in the arts, entertainment, and civil rights movements.
Notable Individuals
Jackie Robinson’s family, tied to Altadena, exemplifies the area’s legacy. Altadena has also been home to influential Black artists, educators, and community leaders who shaped Southern California’s culture and history.
The Call to Action
This rich history highlights why it is essential to support Black families in Altadena, ensuring they have the opportunity to remain, rebuild, and thrive. The devastating impact of the Eaton fire threatens this legacy, and without intentional efforts to aid recovery and prevent displacement, the community risks losing a vital piece of its identity. Let’s work together to give Black families a fighting chance to preserve their homes, history, and future in Altadena.
Click the button below to discover Gofundme campaigns supporting Black families in need.
Additional resources on how you can support:
WalkGoodLa - A family-led wellness non-profit
LA Fire Department – Supports the LAFD firefighters
Fire Foundation – Supplying disaster relief and to help support those affected
Pasadena Humane – Injured and rescued animals
Baby2Baby – Provides essentials to children and families
Habitat for Humanity – Assists in rebuilding homes for those affected by wildfires.
